On-page, off-page and technical SEO
SEO is generally divided into three segments: on-page, off-page and technical edits. On-page SEO refers to the edits you can make to your sites, such as content, title tags and image optimization. Off-page SEO refers to tactics outside your website, such as building links, directory listings and increasing the authority of your domain. Technical SEO usually requires a developer to make changes, as it is based on the website code and includes appropriate HTML, CSS and Javascript, responsive design and AMP.
Since SEO is an excellent combination of several factors, we offer a free service to test hundreds of them on your website.
White Hat vs Black Hat SEO
You will also hear another SEO distinction: white hat and black hat. Basically, search engines have rules, and white hat SEO refers to techniques that comply with these rules in order to add value to its users. White hat is writing good content, being honest and trying to create SEO through natural channels. The black hat SEO, on the other hand, tries to deceive the search engine or the user. Sites captured using black hat techniques run the risk of being penalized or deindexed by search engines. Long story short: do SEO the right way!
How search engines determine ranking
Search engines analyze hundreds of factors when determining who is ranked on the search engine results page (SERP).
Search engines have three functions:
Follow or search content on the Internet.
Index or store and organize the content found during crawling.
Sort the pages on the SERP in the order that they best respond to a search engine query.
It is important to note that search engines only make money when people use the engine. Therefore, the purpose of the mechanism is to better serve its users, answer their questions and keep them coming back for more research. In general, if your site responds to search engine queries better than other results, it's likely to rank well.
Complex algorithms determine how a page is ranked for a key term; is a combination of on-page, off-page and technical edits.
If you want to increase your organic ranking, this article is for you. We organize our SEO pyramid into four levels, and each level must be completed before working on the next one to get better results.
The basics are SEO efforts that are, well, fundamental and necessary to see any kind of positive movement in the SEO ranking. Without filling them out correctly, you will likely see a decrease in the overall ranking.
The second level includes SEO tactics that are standard best practices, but they will not be as damaging as the fundamental tactics if they are not implemented.
The third level includes tactics that many sites have benefited from, but they involve a little more time and / or technical knowledge, or they will not make as much difference as the basic and level two tactics. Level three tactics will still give you an explosion, but not the biggest investment for your money.
The fourth level is the icing on the cake, or tactics that don't necessarily need to be implemented, but add a little extra juice to your ranking.
