Link-Farm SEO
The threat of negative SEO is remote, but scary. How easy is it for a competitor to ruin your ranking and how does it protect your site? But before we start, let's make sure that SEO is negative and definitely not. Negative SEO is a set of targeted activities
The negative SEO is remote, but scary. How easy is it for a competitor to ruin your ranking and how does it protect your site? But before we start, let's make sure that SEO is negative and definitely not.
Negative SEO is a set of activities that aims to lower a competitor's ranking in search results. These activities are usually off the page (for example, creating unnatural links to the site or scraping and republishing your content); But in some cases, they can also involve hacking the site and modifying its content.
Negative SEO is not the most likely explanation for a sudden drop in ranking. Before deciding that someone may be deliberately damaging your rating, consider the most common reasons for dropping the rating. You will find a complete list here.
Negative SEO off the page
This type of negative SEO is directed to the site without interfering internally. These are the most common forms of negative off-page SEO.
Link Farms
One or two spam links are unlikely to harm a site's ranking. That is why negative SEO attacks often involve creating links from a group of interconnected sites or link farms. Generally, most of these links use the same anchor text. These exact match anchors may not be related to the site under attack; Or they can include a niche keyword to make the website's link profile look like the owner is manipulating it.
A while ago, this happened with WP Bacon, a WordPress podcast site. Over a short period of time, the site acquired thousands of links with the anchor text "porn movie". Over the course of 10 days, WP Bacon dropped more than 50 vacancies on Google for most of the classified keywords. However, this story has a happy ending: the webmaster rejected spam domains and eventually WP Bacon regained most of its rankings.
How to stay safe:
Preventing a negative SEO attack is not in your possession, but it is possible to detect the attempt early enough to reverse the damage. To do this, you need to regularly monitor the growth of the link profile. SEO SpyGlass, for example, provides graphs of progress for the number of links in your profile and the number of referring domains. An unusual spike in any of these charts is reason enough to look at the links you suddenly acquired.
