More 70% of organic visits arrive at the site from mobile devices?
Including tablet traffic, mobile devices generated more than 60% of visits to organic websites, according to the 2019 Merkle report.
What does this mean for you, SEO?
This should support the idea that websites should be mobile first and not just responsive. The page load time on mobile also plays an important role, as Google penalizes sites that offer a very slow experience for users.
This SEO trend is one of the many trends you'll discover in MarTech Today's commercial SEO tools for content marketing, search intelligence, UX and more.
Our free downloadable guide analyzes the trends that suppliers and SEO are adapting to. It also has 20 detailed profiles of SEO platform companies and the software they offer, including a discussion of the latest features that distinguish leaders from stragglers.
Google also adds siri shortcuts to iOS
Google added Siri shortcuts to its search apps, Gmail, Drive and YouTube on iOS, the company announced on Thursday. Users can perform actions in the corresponding Google application through Siri by saying trigger phrases, such as "search Google".
What can we do?
Making Google apps more accessible on iOS devices can attract or keep users more interested in the Google ecosystem. The more users Google has, the more important its services, like Google My Business or Google Ads, will be for brands and business owners.
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Siri's shortcuts allow iOS apps to integrate their functionality with Siri's voice assistant. This allows Siri to initiate an action in an application based on a voice phrase.
Users can say "search Google Drive" to access their Google Drive files, "search YouTube" to search for a video, or "send an email" to start an email in Gmail.
Siri's shortcuts must first be configured by the user through the Shortcuts app before the key phrases trigger the desired actions.
