Negative page SEO
Negative SEO attacks on the page are much more difficult to implement. This involves breaking into your website and changing things. These are the main SEO threats that a hacker attack can present.
Modify your content
You would think you would notice if someone changed your content, but this tactic can also be very subtle and difficult to detect. Since the attacker adds spam content (usually links) to a website, he usually hides it (for example, in "show: none" in HTML), so that it doesn't appear unless he searches for the code.
Another possible negative SEO scenario is someone modifying your pages to redirect them to yours. This is not a threat to most small businesses, but if your site has high authority and link popularity, it may be someone's sneaky way to increase your own site's PageRank or simply redirect visitors to your site. site when they try to access yours. For the website under attack, these redirects are not just a temporary inconvenience. If Google discovers the redirect before you, it may penalize the site for "redirecting to a malicious site".
How to maintain security: Regular site audits with a tool like the WebSite Auditor are the best way to detect subtle attacks. To start your first audit, just start the WebSite Auditor and create a project for your website. Whenever you need to perform the audit again, use the Rebuild Project button. As long as you do this regularly, you can detect changes that would otherwise be missed, such as the number of outbound links on the site or pages with redirects.
To see these links or redirects in detail, switch to the All Resources panel and go to the External Resources section. If you notice an unexpected increase in the count, check the list on the right to see where these links point and at the bottom of the screen the pages where they were found.
